We build your wholesale portal with safety documentation built in, pitch your line to specialty toy and baby boutiques, and manage the gift-channel programs that move product year-round.
Buyers in this category are buying liability as much as product. Specialty toy stores and baby boutiques need ASTM and CPSIA documentation, age grading, and safety certifications before they will even review a line - brands that lead with complete documentation skip months of back-and-forth.
The channel itself is relationship-driven: independent toy stores, baby boutiques, museum shops, and gift retailers choose vendors who support them with display programs, staff knowledge, and pricing that survives comparison with big-box and marketplace listings.
Seasonality is extreme - Q4 can represent half the year in wholesale volume - so inventory commitments, shipping cutoffs, and reorder speed during the holiday window determine whether a season is won or lost. We build the operating discipline for all of it.
We run the compliance, seasonal, and buyer-relationship layers of your toy & baby wholesale program:
ASTM, CPSIA, and age-grading documents attached to every SKU.
Pitching to independent toy stores, baby boutiques, and museum shops.
Booking windows, ship cutoffs, and in-season reorder speed.
MAP enforcement that keeps specialty retail viable against big-box.
Shelf-ready packaging guidance and demo unit programs.
Museum, hospital, and specialty gift retail placement.
Faire toys & baby category run for you.
Orders, certifications, and outreach tracked in your Wholesale OS portal.
We place toy & baby brands with retailers whose customers shop on trust:
Specialty toy and game retailers with loyal family followings.
Premium infant and toddler retailers.
Institutional and specialty gift retail.
Baby retail in care and clinical settings.
Faire toys & baby programs managed for velocity.
How it works
01
We review your catalog, margins, and fulfillment setup, then build your B2B wholesale portal with category-specific pricing tiers, minimums, and compliance documents.
02
Our team runs multi-channel outreach - phone, email, and LinkedIn - to verified retail buyers in your category and books meetings with the decision-makers who stock shelves.
03
We manage purchase orders, shipping documents, routing requirements, and chargeback prevention so every order ships clean and every buyer gets exactly what they were promised.
04
You watch every campaign, reply, order, and dollar in your Wholesale OS client portal while we expand your door count month after month.
Common questions
Every SKU in your portal carries its ASTM/CPSIA documentation and age grading, so buyers can verify compliance instantly instead of waiting on email chains.
We run holiday booking windows, communicate ship cutoffs early, and prioritize in-season reorders so your accounts stay stocked through December.
Yes - institutional gift retail is a strong channel for quality toy and baby brands, and we run dedicated outreach to those buyers.
MAP policies are signed before checkout, marketplaces are monitored, and your own promotions are structured so boutiques stay competitive.
Get started
Tell us about your product and where you want to sell. We'll help you take the first step.
