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114 answers on pricing, Faire, RangeMe, buyer outreach, shipping, returns and working with us here. Selling in a specific product category? Each one has its own page below. Every answer stands alone, so jump straight to the one you need.
Short answers for brands deciding whether and how to sell to retailers.
How the program works →Free wholesale audit →
Wholesale means selling your products in bulk to a retailer or distributor at a discount, and the retailer sells them to shoppers at full price. You earn less per unit than direct to consumer. In exchange, each order is larger, the store pays for the shelf space and the selling, and a good account reorders without you running ads every time.
A product is ready for wholesale when you can fill repeat orders on a steady schedule and the unit cost leaves room for a retailer margin after freight. Write down a price list, case packs and minimums. Then test yourself: could you take a 24 unit order from a store you have never met, ship it within a week, and still make money? If not, fix margin or fulfillment before you pitch anyone.
Most buyers ask for a line sheet with wholesale prices, your minimums and terms, lead times and a W-9. Larger accounts also ask for a certificate of insurance and product documentation such as safety test reports or certificates of analysis. Having these ready before the first conversation shortens the time between a buyer saying yes and the first purchase order.
A line sheet is a one or two page catalog made for buyers. It lists each product with a photo, SKU, wholesale price, suggested retail price, case pack and minimum order, plus your terms and ordering contact. Leave out brand storytelling that does not help a buyer decide, and keep the prices current, because an outdated line sheet is the fastest way to lose trust on a first order.
You generally need a sales tax registration as a seller, and your retail customers give you a resale or exemption certificate so you do not charge them sales tax on goods they will resell. Rules differ by state, so keep a copy of each buyer's certificate on file and confirm the details with your accountant.
The number depends on what an average account buys in a year. Divide your revenue goal by that figure. As a made up example, if the average store orders $1,500 a year, 100 stores gets you to $150,000. Check your own numbers on reorder rate too, since a store that reorders four times a year is worth far more than one that orders once.
Having some consumer traction helps, because buyers ask whether shoppers already want the product. It is not required. Brands with no sales history can still win accounts if the line sheet, pricing and samples are strong, and a portal that lets buyers see prices and order immediately removes a lot of friction for an unknown brand.
Selling wholesale directly means you sell to retailers and keep the margin, but you handle fulfillment and account service. A distributor buys from you at a lower price, holds inventory, and sells to retailers in a territory, which adds a margin layer but gives you reach and logistics. Many brands sell direct to independent stores and use distributors for chains or regions.
Cold outreach to independent stores usually produces first replies within a few weeks, and first orders often follow the second or third touch. Chain and marketplace placements run on the buyer's calendar and can take much longer. Nobody can promise a date for a specific account, so plan cash flow around a ramp rather than a launch day.
Wholesale only works if the numbers survive a retailer taking about half the retail price. If your cost is above roughly a quarter of retail price, there is usually not enough room for wholesale unless you raise prices, cut cost, or sell larger case packs. Run the math with real freight before spending on outreach.
A retailer sells to the public, a wholesaler or distributor buys in volume and resells to retailers, and a brand or manufacturer makes the product. In practice the terms overlap. When a buyer says they are a distributor, ask which territory and which store types they serve, because that tells you what margin and volume to expect.
How to price for retailers, what terms to offer, and how to keep stores from undercutting each other.
Most independent retailers expect to at least double what they pay, a convention called keystone pricing, which puts your wholesale price at about half of the retail price. Some categories differ, and grocery in particular varies by department, so ask a few buyers in your category instead of assuming.
Start from your suggested retail price and set wholesale at roughly 50 percent of it, then check that the result covers cost of goods, packaging, shipping and your target margin. If it does not, adjust the retail price, not the retailer margin, since stores compare you to other brands on that margin.
Wholesale price is what the retailer pays you. MSRP is the manufacturer's suggested retail price, which stores may or may not follow. MAP is the minimum advertised price, a policy stating the lowest price a retailer may show in ads and online listings. MAP is a policy you set and enforce with your accounts, and it does not control the price in a physical store.
A first order minimum is the smallest opening order you will accept from a new store. Set it at the point where the order earns more than it costs to pick, pack and ship, and keep the reorder minimum lower than the opening minimum so stores restock easily. Common structures are a dollar minimum, a unit minimum, or a set number of case packs.
New accounts usually pay by card or prepay on the first order, and good accounts move to net 30 after a few clean orders. Offering terms to everyone from day one raises your collection risk, while refusing terms to established stores can cost you the sale. A portal that tracks each account's terms and credit limit keeps this consistent.
Yes, when the buyers behave differently. Many brands run separate tiers for independent stores, chains, professionals such as salons or clinics, and distributors, each with its own minimums and price list. The risk is channel conflict, so write the rules down and apply them the same way to every account in a tier.
Most brands either charge actual freight, set a free shipping threshold at a level that protects margin, or build freight into the price list. Heavy and bulky goods need freight class and dimensional weight in the quote. Whatever you choose, show the buyer the shipping cost before they submit the order so nobody is surprised at invoice time.
Write a MAP policy, have each new account agree to it before they can order, and check major marketplaces regularly for violations. Enforcement works only if you act on it, for example with a warning, then a pause on shipments to repeat violators. A policy that is never enforced teaches your best accounts that following it does not pay.
Not when the buyer provides a valid resale certificate for goods they will resell. You collect and keep the certificate for your records. Without one, you generally charge sales tax as you would to any other buyer. State rules vary, so confirm the details with your accountant.
A booking window is a period when retailers place orders for a future season, with a set ship date. Apparel, sports and holiday products rely on it, since stores buy months ahead. Windows let you plan production around real orders instead of guesses, and they work best with a firm cutoff date.
What Faire costs, how Faire Direct works, and when to sell through Faire versus your own portal. Fee figures are from the Faire Help Center for North American brands, October 2026, and Faire can change them.
Joining Faire is free, and each order carries a commission and a payment processing fee. Faire lists the marketplace commission at 15 percent, plus a one-time $10 new customer fee on the first order from a retailer who found you on the marketplace. Orders from retailers you bring through Faire Direct carry 0 percent commission.
Faire Direct is Faire's set of tools for selling to retailers you already know, using your personalized link, widget or invoicing tool. When a retailer places their first order with you through those tools, the relationship qualifies for 0 percent commission, and the retailer still gets Faire benefits such as payment terms for eligible stores.
Often yes, but you have to document the relationship. Faire's policy lets a relationship qualify for 0 percent commission if the retailer ordered from you before their first Faire order within the past four years, or if you encouraged them to order through your Faire Direct link within recent windows. For requests made after January 9, 2025, Faire requires your Faire Direct link in the documentation, so use the link from the start.
Faire deducts a processing fee based on how quickly you want to be paid. At the time of checking, next day payout was 3.5 percent plus $0.30 per order and 30 day payout was 2.4 percent plus $0.30. Faire also offers a 60 day payout option at a different rate, so read the current table in your account settings before choosing.
Faire covers the upfront cost of the order for eligible retailers on 60 day terms, and the retailer pays Faire later. You are paid on the payout schedule you chose, not when the retailer pays. Check Faire's current terms for chargebacks and disputes, since those rules change.
Neither is better in general. Faire gives you discovery, payment terms and a trusted checkout, and costs a commission on marketplace-sourced orders. Your own portal costs nothing per order and keeps the customer relationship, but you have to bring the buyers. Most brands use Faire to find new stores and move repeat accounts to their own portal or Faire Direct.
Faire does not publish its full ranking formula, so anyone who promises a specific rank is guessing. What brands can control is operational: ship quickly, keep cancellations low, complete shop policies, use clear photos and keep your catalog organized into collections. Those are the areas our managed program works on.
Yes. Our Faire and RangeMe management covers storefront optimization, Faire Direct campaigns, promotions and retailer messages. We do not guarantee ranking or sales results, and you stay in control of pricing and fulfillment.
Not necessarily. Start with the products that ship easily and have healthy margins after the commission and processing fee. Products that are heavy, fragile, perishable or tightly price-controlled may be better sold through direct accounts. Review sell-through after a couple of months and adjust.
Faire can hurt those relationships if prices differ. Stores notice when the same item costs less through another channel, so keep Faire wholesale prices aligned with your direct price list and use Faire Direct to bring existing accounts onto the platform at 0 percent commission instead of pushing them to the marketplace.
How RangeMe works for suppliers and what it takes to get in front of a larger retail buyer.
RangeMe is an online product discovery platform where suppliers post products and retail buyers search for them. Buyers can request information or samples, and some retail chains run category review windows where suppliers submit products for consideration.
The basic listing is free, and RangeMe states that it does not take a fee or a percentage of your business with retailers. It sells a paid subscription called RangeMe Premium that adds items such as profile consultation, prioritized support, increased visibility and retailer submissions with category review schedules. Ask RangeMe for current Premium pricing.
Listing makes you discoverable, and nothing more is promised. A buyer still has to find the product, like the price and see a fit with their assortment, and category review windows run on the retailer's calendar. Treat RangeMe as a way to get conversations started, not as a guaranteed placement.
Include clear product photos, complete product data, wholesale and suggested retail prices, case pack information and your lead times. Buyers search by category and attributes, so incomplete data hides you. Keep documents such as spec sheets and certifications uploaded so you can reply quickly when a buyer asks.
Chain buyers want proof that you can supply at scale. Prepare cost and margin details, a delivery capacity estimate, product liability insurance, any required certifications, and a plan for promotions or slotting costs. Expect the process to take months, and expect some chains to require EDI or specific labeling.
Faire is a transactional marketplace where independent stores place orders directly. RangeMe is a discovery and submission platform that mostly connects suppliers with larger retail buyers, and orders happen outside the platform. Brands often use both for different kinds of accounts.
Yes. We keep the profile current, submit to relevant category reviews and respond to buyer requests. We cannot promise that any chain will pick up a product, since that decision belongs to the buyer.
What we do, what we do not do, and how an engagement runs.
Free wholesale audit →About us →
Get Wholesale Orders builds and runs the wholesale channel for consumer product brands. We set up a private B2B ordering portal, contact retail buyers for you by email, LinkedIn, phone and ringless voicemail, manage Faire and RangeMe, and report all of it in a client portal you can log into.
Get Wholesale Orders fits product brands that can already fill repeat orders and want more retail accounts without hiring a sales team. It fits less well for a product with no inventory, margins too thin for a retailer markup, or a brand that wants a distributor to take over entirely.
No. We are a growth agency. We do not take title to your products, hold your inventory or collect commission on a sale as a broker would. You sell and ship to your accounts, and for regulated products every sale goes through properly licensed parties.
You send us your website, products and current wholesale setup on the contact form, and we review pricing, margins, portal and outreach gaps on a call. The call is free and the notes are yours to keep whether or not you hire us.
Pricing depends on scope: a one-time portal setup, plus monthly fees for the outreach channels and marketplaces you choose. We give a written proposal after the audit. We do not publish a single price because a brand with one email program and a brand with three markets are not buying the same thing.
No, and be careful with anyone who does. Whether a buyer takes a meeting or places an order depends on your product, price and the buyer's needs. Our service agreement states that no specific outcome is guaranteed. What we commit to is the work, which you can check in your portal.
Most B2B portals launch within 3 to 6 weeks according to our site, covering pricing tiers, net terms checkout, bulk ordering and inventory sync. Outreach can begin once messaging, target lists and sending infrastructure are approved, and email domains need a warm-up period before volume goes up.
Our standard agreement sets an initial term, then renews month to month, and either side can end it with written notice after the initial term. The exact term is written into your proposal, so read it before signing. If you leave, the agreement gives you access to your data, campaign results and assets for 30 days.
You own your business data, the lists you supply and your orders. Your portal accounts, price lists and billing history sit in a system your team can log into, so you are not dependent on an agency spreadsheet.
You fulfill orders, honor the terms and own the product. We book meetings and hand off interested buyers, and you decide whether to accept an account, discount or sample request.
Yes. Services are sold separately, including portal setup, email outreach, LinkedIn, phone campaigns, ringless voicemail, paid ads, Faire and RangeMe management and export support. Clients can add and remove services from their portal, with billing changes starting the next month.
We need your product list with wholesale and retail prices, case packs and minimums, photos, shipping details and terms, plus a sense of the retailers you want. Brands that have a line sheet and a W-9 ready start faster.
No. Each month your fees are compared with 3 percent of net wholesale orders recorded that month, and you pay the greater of the two, never both. Setup is a separate one-time fee, and an outsourced SDR is billed on top. Your written proposal sets out the exact terms.
Because you pay the greater of the monthly fees or the commission, a month with few or no recorded orders means you pay the monthly fees. That is why we ask you to read the proposal carefully and choose only the services you want to run.
Reporting lives in your client portal. It shows outreach activity, buyer replies, call dispositions, your CRM pipeline, wholesale orders, connected channels and billing. Some pages are still being built out, and demo data is labeled as sample data, so ask us what is live for your account.
The answer depends on the services you choose. The usual order is the audit and a written proposal, then portal setup, which our site says commonly takes 3 to 6 weeks, then approval of messaging and target lists. Email domains need a warm-up period before sending volume rises, so results come after the groundwork.
After the initial term, the agreement renews month to month and either side can end it with written notice. If you leave, the agreement gives you access to your data, campaign results and assets for 30 days. Check the exact notice terms in your proposal.
Yes. You receive a written proposal after the audit that lists the setup fee, the monthly services you chose and how billing is calculated. Billing is also shown in the portal, so you can compare your fees with the commission calculation each month.
How we contact retailers, what the law requires, and what response rates mean.
Ads, email and lead gen →Outbound phone campaigns →
We build a target list of stores that match your category and price point, then verify contacts such as store owners and category buyers before anything is sent. Tell us which kinds of stores you do not want contacted and we exclude them.
Cold email outreach to retailers means a short message written for a store owner or buyer, led by margin, followed by two or three follow-ups spaced over a few weeks. Most replies come after the second or third message. We handle sending infrastructure and warm-up, read the replies and pass interested buyers to you.
Yes, with rules. The FTC's CAN-SPAM guidance covers commercial email and states that it applies to business-to-business messages as well as consumer ones. Messages must not use deceptive headers or subject lines, must identify the sender with a valid postal address, and must offer an opt-out that is honored within 10 business days. Penalties for each violating email can be large, so we suppress anyone who opts out. This is general information and not legal advice.
Calling businesses is generally less restricted than calling consumers, but Do Not Call and TCPA rules still matter and the details depend on who is called and how. We honor opt-outs and suppression requests, and our service agreement makes each party responsible for complying with the rules that apply to its activities. Have a lawyer review any new calling program.
Reply rates vary a lot with category, offer, list quality and price, so any single number would be a guess. A better measure is what each program is producing in your portal: sends, replies, meetings and opened accounts. We report all four rather than only open rates.
A ringless voicemail drop delivers a recorded message directly to a voicemail box without the phone ringing. It is used as a light touch before or after email and calls. It is a regulated channel, so check consent and calling rules before using it.
An SDR, or sales development rep, calls store owners and buyers, pitches your line, handles basic objections, and passes warm buyers to you or books a meeting. The SDR works from your price list and approved script and logs each call disposition in your portal.
Sometimes. The audience of store owners in a narrow category is small, so ads usually work best alongside direct outreach rather than alone. Paid ads are a separate service we scope and price per brand.
Your client portal shows outreach volume, replies, call dispositions, meetings and pipeline stage as they sync from the sending tools. Your agreement has you review and approve messaging, so you see the copy before it is used.
A buyer who wants to order gets your portal link, price list and terms, and the contact is added to the CRM pipeline in your client portal. You close the account, and the portal records the orders and reorders so you can see which outreach produced revenue.
What the wholesale ordering portal does for buyers, and what the client portal shows you.
B2B store setup →Client portal →
A B2B wholesale portal is a private online store where approved retailers see their own wholesale prices and place orders. It replaces emailed PDFs and phone orders with tiered pricing, minimums, net terms, bulk and CSV ordering, and reorders in a few clicks.
Not necessarily. Our site lists syncing with systems such as Shopify Plus B2B, NetSuite, SAP and Katana. Tell us what you use during the audit and we will confirm what connects and what does not.
Yes. Wholesale prices are shown only to logged-in accounts you approve, and each account can have its own tier, minimum and terms. Visitors see no wholesale pricing.
You set which accounts get net terms and their credit limit, and the portal tracks the invoice due dates. You carry the credit risk on your own terms unless you use a third-party financing partner, so start new accounts on prepay.
The client portal shows your outreach activity, buyer replies, call dispositions, CRM pipeline, wholesale orders, connected channels, billing and team access in one login. Some pages are still being built out, and demo data is labeled as sample data.
Billing is shown in the portal. Your monthly fees are compared with a 3 percent commission on net wholesale orders recorded that month, and you pay the greater of the two, never both. Setup is a separate one-time fee, and an outsourced SDR is billed on top. Ask for the written terms in your proposal.
Team access with roles is part of the portal and is still being built out, so confirm its current state with us before relying on it for your staff.
When in-person wholesale events make sense and how to get value from them.
A trade show can be worth it when your buyers attend and you can afford the full cost, not only the booth fee. Add travel, shipping, samples, staff time and follow-up. Visit a show first as an attendee if you can, and decide what number of qualified buyers would make it pay.
A market week is a scheduled period when buyers visit showrooms and temporary exhibits to place orders for upcoming seasons, common in gift, home and apparel categories. Buyers plan their visits ahead, so contact them before the event and book meetings instead of hoping for foot traffic.
Bring printed line sheets, a tablet or phone with your ordering link, sample products, business cards, a W-9 and a way to take orders on the spot. Write down each conversation as it happens, because details fade and the follow-up is where the sale is won.
Send a short message within a few days that names the product they liked, repeats your minimum and terms, and links to where they can order. Buyers collect many cards at a show, so a prompt, specific follow-up stands apart from a generic thank you.
Booth staffing is not among our listed services. Our service is built around the portal, outreach, marketplaces and reporting, and outreach can book meetings before an event. Ask during the audit if you want help planning a show.
How consumer marketplaces and wholesale accounts affect each other.
You can do both, but they work differently. Amazon puts you in front of shoppers directly and asks you to compete on price and reviews. Wholesale gets your product into stores that sell it for you. The right mix depends on your margins, your price control and how much support each channel needs.
Selling to Amazon means Amazon buys your product at a wholesale price and sells it, which is the vendor model. Selling on Amazon means you list it and sell to shoppers yourself as a third-party seller. The terms, fees and control over price differ, so read Amazon's current program rules.
Yes, they can. Stores notice when shoppers find the same product online for less than the store's cost, and some stop reordering. A MAP policy, authorized-seller rules and regular marketplace checks keep prices aligned. Think through your pricing before you list on both.
Yes, with planning. Many brands use different bundles or pack sizes for each channel, register their brand where programs allow, and limit which accounts may resell online. Put your resale rules in writing in your wholesale terms so you can act on violations.
Faire and RangeMe are covered above in this FAQ. Other marketplaces and buying platforms vary by category and change over time. Before joining any, compare its fees, who owns the customer relationship, how payment works and what rules it sets on your own pricing.
How wholesale orders ship and who pays for it.
Small orders usually go by parcel through a carrier such as UPS or FedEx. Larger or heavier orders move more cheaply by freight on pallets. Compare both for your typical order, and set an order size above which you ship freight so you are not surprised by cost.
LTL stands for less than truckload. Your pallets share a truck with other shippers' freight, and you pay by weight, size and distance. It suits orders too big for parcel and too small for a full truck. Get quotes from a few carriers or a broker, because rates vary.
Stack cartons evenly and keep them inside the pallet edges, wrap them tightly, label each side and record the weight and count. Some retailers specify pallet size, height and labels, so check their requirements first. Poor palletizing causes damage and rejected deliveries.
Both are common. Many brands offer free shipping above a set order size and charge freight below it, or ship collect on the retailer's account. State your freight terms on your line sheet and in your portal, and do not leave them for the buyer to guess.
A bill of lading is the document a carrier signs when it picks up a freight shipment. It lists the goods, the weight, the parties and the delivery terms, and it acts as a receipt and a contract. Keep a copy for every shipment, since you need it to file a claim.
How to set wholesale return terms and handle problems without losing the account.
Write a short policy in your terms of sale. Cover defective product, shipping damage and wrong items, and state how soon a buyer must report a problem. Many brands treat other orders as final sale. Clear terms prevent arguments, and you can still make exceptions for good accounts.
Ask the buyer to photograph the damage and the packaging and note it on the delivery receipt. Then file a claim with the carrier and replace or credit the order. Stay fast and polite with the buyer, since how you handle the first problem shapes whether they reorder.
Large retailers often deduct fees from your invoice when a shipment breaks their rules, such as a late delivery, a wrong label or a missing notice. The rules are set out in the retailer's vendor guide. Read the guide before your first shipment and check each deduction against it.
A guaranteed-sale policy can win a first order from a cautious store, but it moves risk to you. If you offer it, limit it to a first order, cap the amount, set a time window and favor exchange or credit over a refund. Keep it away from perishable or seasonal goods.
A defective allowance is a small percentage credit that covers expected defects, so the store does not ship back each bad unit. It cuts return handling for both sides. The approach suits low-cost items, while higher-priced products usually warrant a return or replacement process.
General information on paperwork brands run into, not legal advice.
Retailers most often ask for product liability insurance and a certificate of insurance naming them. Larger chains set their own coverage minimums in their vendor requirements. Ask an insurance broker which coverage matches your product category and what a retailer will require.
Ask your insurance broker or carrier to issue one. If the buyer asks to be named as an additional insured, tell the broker, since that is a separate request. Keep a current certificate on hand to avoid holding up a purchase order.
Yes. Written terms cover minimums, prices, payment terms, shipping, returns, resale rules and how disputes are handled. Show them on your portal and line sheet and have buyers accept them at account setup. Ask an attorney to review them for your state.
A minimum advertised price policy states the lowest price at which approved resellers may advertise your product. A brand setting its own policy for its own products is generally lawful, but agreements among competitors to fix prices are not. Have an attorney review your policy before you enforce it.
You do not need registration to sell, but it protects your brand name as retailers and marketplaces spread your products. Registration also matters for marketplace brand programs. Talk with a trademark attorney about timing and cost for your situation.
How to use samples to win accounts without giving away your margin.
Send samples to qualified buyers who have shown interest, not to everyone on a list. A sample costs product, packaging and postage, and an unqualified recipient rarely turns into an order. Ask a buyer a few questions first, and send samples only when the sale moves forward.
Set simple rules. For example, the store sells similar products, the buyer has replied, and the sample request names a person and an address. Writing the rules down makes sample decisions consistent and gives you a measurable cost per qualified account.
Testers are open or sample units that shoppers try in a store, common in beauty, food and personal care. Brands handle them differently: some include them free with an opening order, some sell them at a discount and some ask the store to buy them. Decide the rule and state it in your terms.
Record each sample in your CRM with the buyer, the date, the items and a follow-up date. Without a record, samples disappear into a mailbox and no one follows up. Our client portal tracks your CRM pipeline, so ask us how sample activity fits into it.
Follow up a few days after delivery with a short message asking what they thought and whether they have questions on pricing or minimums. Include your ordering link. A sample with no follow-up tends to end the conversation, while one with a clear next step can start an order.
What larger retailers expect from suppliers beyond a good product.
EDI is electronic data interchange, a standard way for businesses to exchange documents such as purchase orders, invoices and shipping notices by computer without email or paper. Large retailers often require it so that orders flow straight into their systems.
No. Independent stores usually order by email, phone, a marketplace or a portal. EDI becomes relevant when you sell to large chains or distributors. Do not buy EDI software until a retailer actually requires it, since each retailer specifies its own setup.
A vendor guide is a document a large retailer gives its suppliers that explains how to label, pack, ship and invoice orders, plus fees for mistakes. A routing guide covers how freight must be booked. Read both before your first purchase order and follow them exactly.
Many large retailers require a specific carton label with a barcode and an advance ship notice sent electronically before the truck arrives. Both let the retailer receive goods automatically. Getting either wrong can trigger a deduction, so ask your retailer for the exact format.
EDI integration is not among our listed services. We can help prepare materials for a chain buyer, and our portal syncs with systems such as Shopify Plus B2B, NetSuite and SAP according to our site. Tell us what a retailer requires and we will say what we can and cannot do.
How to turn a first order into an account that keeps buying.
A first order costs you the most to win, because of outreach, samples and onboarding. A reorder costs far less. Accounts that reorder make the wholesale channel predictable, which helps production planning and cash flow. Track the reorder rate by account before you chase more new stores.
Make reordering easy and timely. Give each store a login to see past orders and reorder in a few clicks, check in after the first few weeks to ask what is selling, and send a note when you launch new items. A store that has to hunt for how to order will drift away.
Look at the order history to see how long since the last order, then reach out with a specific reason, such as a new product, a seasonal offer or a question about sell-through. Ask what changed. Sometimes the problem is price or shelf space, and sometimes the buyer just left.
Track the date of each account's last order, the usual gap between orders, order value and which items reorder. A longer than normal gap is an early warning. Your portal's order history is the source for these numbers, and a spreadsheet works to start.
A private portal lets each retailer see their own wholesale prices, past orders and terms, and reorder in a few clicks. That removes the friction of emailed PDFs and phone orders, and it gives you an order history to review before every check-in.
Use them with care. A small incentive on a store's second order, or on a bundle of best sellers, can build the habit. Discounting every order trains buyers to wait for the next offer and cuts your margin, so tie incentives to a clear goal and an end date.
Product category questions have their own pages, so each one answers a single industry in depth.
Fee and policy figures for Faire and RangeMe come from their own help centers as checked in October 2026, and they can change. Compliance answers are general information, not legal advice.
Send us your site and current wholesale setup. We will review pricing, portal and outreach gaps on a free call, and the notes are yours either way.
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