Apparel wholesale →Jewelry wholesale →
Create a line sheet with wholesale prices, minimums and delivery dates, then contact boutiques that match your customer, ideally timed to when they plan their buying season. Offer a small opening order so a store can test the line.
Boutiques generally buy a season or more ahead, so your selling calendar runs months before the clothes appear in stores. Confirm your own delivery windows with each buyer, since they differ by region and store type.
A size run is the sizes you offer in a style. A prepack is a fixed set of sizes sold together, and a size curve is the ratio of sizes a store usually needs. Prepacks simplify ordering for stores and help you forecast production.
Many brands do both. Faire helps with discovery and payment terms, while direct ordering protects margin on repeat accounts. Keep prices the same in both places.
Most jewelry brands set wholesale at about half of retail, then confirm the margin after materials, labor and packaging. Metal prices change, so build in a policy for revisiting prices on precious metal items.
Write down which accounts you will sell to and which you will not, and keep markdown timing consistent. Boutiques lose trust quickly when they see your product discounted elsewhere soon after they buy it.
Often yes. Cards, displays and branded packaging help a small line look finished on a counter, and they raise the chance of reorders. Offer them with opening orders above a set size.
Set the minimum high enough that a small order still covers your picking, packing and shipping cost, and low enough that a new boutique will try you. Many brands use a lower opening minimum for first orders and a different reorder minimum. Test it with your first few accounts and adjust.
Decide your policy before a store asks. Common choices are final sale, a limited exchange for different sizes or styles, or support such as a promotional allowance. Whatever you choose, put it in your terms. Offering open-ended returns on seasonal goods can quickly erase your margin.
Use clean, consistent photos on a plain background, show each style in its real colors, and list sizes, fabrics and delivery windows. A line sheet and a private ordering page with the same information let a buyer review on their own time. Consistency between the two builds trust.
Exclusivity can win a strong account, but it limits where else you can sell. If you offer it, limit it by territory or radius, tie it to a minimum annual purchase and write an end date into the agreement. Never promise it verbally, because that causes disputes.
Compliance answers are general information, not legal advice, and rules vary by product and state.
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